Valiant Brands

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As a proud family business, we have built a strong reputation as both representatives and manufacturers of quality baby, nursery, and pet brands since 1965. Our tradition and heritage have shaped our journey, and we take great pride in delivering exceptional service and customer satisfaction to retailers and end users alike.

While representing and distributing renowned brands, we have also established ourselves as a trusted manufacturer. Our dedication to manufacturing excellence allows us to add new and innovative products to our offering while maintaining our focus on supplying families across Australia, New Zealand, and the rest of the world with products that prioritise safety, compliance, quality, functionality, and innovation.

Valiant Enterprises is founded by Mr & Mrs L. New, initially selling a variety of products including baby & kid's clothing.
Valiant begins distributing a popular Swedish pram brand called Emmaljunga in Australia, achieving significant success in this venture.
Early 2000's
Valiant launches its own brand, Valcobaby and starts manufacturing prams and other nursery products and accessories.
Mid 2000's
Valiant expands its operations and becomes a distributor for several renowned brands, including Angelcare and BenBat. As well as starts distributing Valcobaby internationally.


Valiant introduces Veebee, a brand owned by the company itself, offering a range of baby and nursery products as well as accessories.
Valiant expands its product portfolio by starting the distribution of LitterLocker, a pet product brand.
Valiant introduces its own brand, Furmates, catering to a wider range of pet products. Additionally, the company begins distributing Numu, a revolutionary breathable baby mattress.