Valiant Brands

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ABOUT US

As a family business, we are proud of our tradition and heritage in representing and distributing quality baby, nursery and pet brands since 1965. Our track record is second to none in providing superlative service and customer satisfaction to both retailers and end users alike.

As we continue to add new and innovative products and brands to our offering, our focus remains on supplying products that deliver, safety and compliance, as well as quality, functionality and innovation to families across Australia, New Zealand and the rest of the world.

1965
Valiant Enterprises is founded by Mr & Mrs L. New, initially selling a variety of products including baby & kid's clothing.
1985
Valiant begins distributing a popular Swedish pram brand called Emmaljunga in Australia, achieving significant success in this venture.
Early 2000's
Valiant launches its own brand, Valcobaby and starts manufacturing prams and other nursery products and accessories.
Mid 2000's
Valiant expands its operations and becomes a distributor for several renowned brands, including Angelcare and BenBat. As well as starts distributing Valcobaby internationally.

 

2010
Valiant introduces Veebee, a brand owned by the company itself, offering a range of baby and nursery products as well as accessories.
2020
Valiant expands its product portfolio by starting the distribution of LitterLocker, a pet product brand.
2021
Valiant introduces its own brand, Furmates, catering to a wider range of pet products. Additionally, the company begins distributing Numu, a revolutionary breathable baby mattress.